Youtube.
1. What kind of customer value does YouTube provide in the marketplace?
YouTube is a video sharing website on which users can upload and share videos.
Instead of having to download special softwares just to view videos, youtube allowed users to view them in an easier way such that videos could be viewed straight from the web as all the videos inside there were placed into a format whereby the flash player playing it can be found in any PC. Furthermore, you do not have to be a member of youtube just to view the posted videos.
2. How do businesses like YouTube alter the ways that organizations and customers interact?
Unlike several organizations, Youtube allows users to send link through friends and share their favourite video, this could lead to a community of users. People could also easily post them on social networking tools such as Facebook to share them, or even their own website to promote them. The users are the ones to decide which videos are worth their views.
3. What are the challenges facing YouTube in the future?
There are several major problems Youtube would be facing in the near future. Firstly, it is the tough problem about the copyright matter. Having many of the videos in Youtube copyrighted, they were forced to shut down, and this led to lesser videos stored in Youtube.
Secondly, it would be the competition between the same “line”. Metacafe has the same function as youtube, despite having lower quality for their videos, Youtube still faces stiff and tough competition. Clips are analysed before being posted up on the website. Also duplicates are rejected so you wont find two of the same videos.
