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Children’s Cancer Foundation.


- Who are they?

This organization serves to improve the quality of life of children with cancer and their families through enhancing their emotional, social and medical well-being, and their vision is to become a world-class provider of resources and psycho-social services to children and families impacted by childhood cancer.

- What do they do?

For the core services which they are providing, there are several aspects which they look into. Firstly, Its the casework & counselling. They provide individual and family counselling to children with cancer and their families upon their child being diagnosed with cancer. Their professional social workers and counsellors work at enabling the child and family to cope more effectively with the illness and facing the consequent challenges which comes with the child’s diagnosis. Secondly, the Therapeutic play. Their Therapeutic Play activities provide a nurturing and enjoyable experience for children with cancer. It allows a child with cancer to regain a sense of normalcy and mastery amidst all the other transitions and disruptions happening in his/her life. It also facilitates the development of supportive relationships through which children with cancer and/or their siblings cope better with the illness and to overcome the pain, distress, anxiety and other emotions they experience. Lastly, is the Parent Support Programme. They facilitate the initiation of support groups among parents who undergo similar experiences so that they can receive and share information with each other and provide mutual support and strength.

- What do they provide?

They provides several support services which includes the following: Financial Services, Bereavement Programme, Educational Talks/Workshops, Wishlink, Supervised Play, Tuition & Befriending Programme, Childhood Cancer Transplant Programme, Back-to School Programme, Social & Recreational Programmes, and the Social Research & Sponsorship of Health Care Professionals.

- what do they need?

They need more volunteers whose particulars are available according to their terms and conditions. Furthermore, their organization’s webpage included a button for kind souls to donate funds. They need more of these funds to build a better future and place for those patients in need.

- Who are their “clients”?

Their clients included those small children suffering from all sorts of cancers in a tender age. More than half were of an age group between 0 to 5 years old. They also help the patients’ parents to get over this “crisis” and help in whatever aspects which they are possible to, for example financial aspects or the child’s educational wise.

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Current situation

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- Do they have web presence?

Yes, they do.
Source: http://ccf.org.sg

- Effective? Practical?

Not very, they had problems like:

Advertisement of this website is not well promoted enough.

Lacking of interaction between viewer and organization.

Not beneficial for the non-English educated visitors.

Lacking of information regarding the upcoming events

They have no links to social networking tools like twitter, facebook.

Stories of successful cases are not published to further convince the viewers.

The alignment of the webpage is placed more towards the left, causing too much of a blank space at the right side of the site.

- Website up to date?

No, the website is not really up to date.  Last update was in the year 2008.

- Any updates?

Lacking of information regarding the upcoming events, there were too little for the viewers to understand about the organization.

What can my group propose?

These are several solutions to our problems mentioned above:

For promoting the organization as well as the website:

-          They should invite students to pay a visit to their care centre (promotion)

-          Events collaborate to schools, for example flag days to help foundation to raise funds.

-          They should advertise through media (TV commercials (charity show), TV programmes, radio broadcast, posters or flyers…)

-          Oversea promotion (attract sponsors, volunteers helping out, volunteering specialists to help those financially burdened families)

-          Promote through social networking tools such as Facebook, YouTube, Twitter.

-          Interview successfully recovered patients to share their stories.

-          They can go down to primary/secondary schools to give talks (promotion) / give them better understanding. (volunteers speak up about the organization and the help out)

For more information about the organization:

-          More examples of “kid’s speak up”

-          Update more events.

-          Widen age range, instead of 18years old, they can allow younger volunteers to help out. (Nearer age to patient = better interaction, to learn to cherish their lives)

-          Can have partnership with similar organization/foundation

-          Include “Discussion Forums” for commenting and feedbacks to increase interactivity between viewers and organization

To further improvise the website:

-          Add different languages panels on top for selection to translate the content of the webpage.

-          Shift webpage toward the center of the site. / expand it to fix to the whole of the window space

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