Literature Review
Article 1: Old Media’s Decline, New Media’s Ascent
January 29th, 2009 | by Adam Ostrow
http://mashable.com/2009/01/29/stats-old-media-decline/
Article 2: New Media pwned Old Media
December 14th, 2007 | by Mark ‘Rizzn’ Hopkins
http://mashable.com/2007/12/14/analysis-new-media-pwned-old-media/
Review:
Article 1 talks about having the large declining percentage of number of users using old media and of course, the percentage of users using new media ascenting profusely in that sense.
If we tries to recall, in the Year 2008, if we were asked “what was the most widely-used form of media ?” , many would definitely guessed Internet news sites, blogs, or social networks. In fact, Network TV news (NBC, CBS, ABC) is still used by the highest percentage of adult Internet users, with local newspapers and local TV news occupying the 2nd and 3rd positions, respectively, in a recently released survey .
However, while old media was still the most “in” technology that people would choose to subscribe to, things changed. New media overtook as the media consumption habits changed quickly. That said, some forms of new media are performing much better than others. For example:
- Blogs are now used by 24% of Internet users, up from 13% in 2006
- Social networks are now used by 26% of Internet users, up from 17% in 2006
- Videocasts are now used by 11% of Internet users, up from 6% in 2006
Slower growers include:
- RSS feeds: growing from 5 to 7 percent
- Podcasts: growing from 5 to 7 percent
- Business news sites: flat at 8 percent
This article also given a full chart to show that several mediums of old media are shrinking faster than the rest, having local TV news taking the lead:
Image courtesy of http://www.emarketer.com/Article.aspx?R=1006892
Basically, the different rate those media usage are increasing are based on different level of focus individually; more prioritized ones are of course increasing in a faster rate compared to the rest.
Article.2 involves an interesting discussion on the Mashable comment discussion boards New Media and citizen journalism as a response to a particularly ill-informed analysis by David Hazinski of the Atlanta Journal-Constitution. It is concluded that New Media takeover is inevitable, even though Old Media has its own useful points.
Several voices weighed in on the conversation. As Chad W.Smith noted:
“…Most, if not all, of those same laws apply to the New Media. What the [Old Media] needs to remember is that the [Old Media] was once the [New Media]. I mean, most of the major newspapers in this country were started by one person who felt they needed to get information to the public. They were written, edited, and published by some guy in his basement – er um, stable or whatever. If Ben Franklin was a young man today – he’d be a blogger. Probably writing several blogs under fake names. pourRick1776 @ Blogspot . com / DewGudlttrs07 @ WordPress (WordPress) . com – etc.”
In conclusion,
Both articles are talking about the “war” between the Old and New media.Whether or not Old or New media are important and whether or not the users would choose either one. To my opinion, no matter which one of the both the users decided to choose in the end, they are still the latest technology that brought too much convenience to our daily lives. As people get busier day by day, more efficient and impressive products are invented to serves to the purpose of letting us work more effectively.
