Children’s Cancer Foundation.
This organization serves to improve the quality of life of children with cancer and their families through enhancing their emotional, social and medical well-being, and their vision is to become a world-class provider of resources and psycho-social services to children and families impacted by childhood cancer.
- What do they do?
For the core services which they are providing, there are several aspects which they look into. Firstly, Its the casework & counselling. They provide individual and family counselling to children with cancer and their families upon their child being diagnosed with cancer. Their professional social workers and counsellors work at enabling the child and family to cope more effectively with the illness and facing the consequent challenges which comes with the child’s diagnosis. Secondly, the Therapeutic play. Their Therapeutic Play activities provide a nurturing and enjoyable experience for children with cancer. It allows a child with cancer to regain a sense of normalcy and mastery amidst all the other transitions and disruptions happening in his/her life. It also facilitates the development of supportive relationships through which children with cancer and/or their siblings cope better with the illness and to overcome the pain, distress, anxiety and other emotions they experience. Lastly, is the Parent Support Programme. They facilitate the initiation of support groups among parents who undergo similar experiences so that they can receive and share information with each other and provide mutual support and strength.
- What do they provide?
They provides several support services which includes the following: Financial Services, Bereavement Programme, Educational Talks/Workshops, Wishlink, Supervised Play, Tuition & Befriending Programme, Childhood Cancer Transplant Programme, Back-to School Programme, Social & Recreational Programmes, and the Social Research & Sponsorship of Health Care Professionals.
- what do they need?
They need more volunteers whose particulars are available according to their terms and conditions. Furthermore, their organization’s webpage included a button for kind souls to donate funds. They need more of these funds to build a better future and place for those patients in need.
- Who are their “clients”?
Their clients included those small children suffering from all sorts of cancers in a tender age. More than half were of an age group between 0 to 5 years old. They also help the patients’ parents to get over this “crisis” and help in whatever aspects which they are possible to, for example financial aspects or the child’s educational wise.
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Current situation
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- Do they have web presence?
Yes, they do.
Source: http://ccf.org.sg
- Effective? Practical?
Not very, they had problems like:
Advertisement of this website is not well promoted enough.
Lacking of interaction between viewer and organization.
Not beneficial for the non-English educated visitors.
Lacking of information regarding the upcoming events
They have no links to social networking tools like twitter, facebook.
Stories of successful cases are not published to further convince the viewers.
The alignment of the webpage is placed more towards the left, causing too much of a blank space at the right side of the site.
- Website up to date?
No, the website is not really up to date. Last update was in the year 2008.
- Any updates?
Lacking of information regarding the upcoming events, there were too little for the viewers to understand about the organization.
What can my group propose?
These are several solutions to our problems mentioned above:
For promoting the organization as well as the website:
- They should invite students to pay a visit to their care centre (promotion)
- Events collaborate to schools, for example flag days to help foundation to raise funds.
- They should advertise through media (TV commercials (charity show), TV programmes, radio broadcast, posters or flyers…)
- Oversea promotion (attract sponsors, volunteers helping out, volunteering specialists to help those financially burdened families)
- Promote through social networking tools such as Facebook, YouTube, Twitter.
- Interview successfully recovered patients to share their stories.
- They can go down to primary/secondary schools to give talks (promotion) / give them better understanding. (volunteers speak up about the organization and the help out)
For more information about the organization:
- More examples of “kid’s speak up”
- Update more events.
- Widen age range, instead of 18years old, they can allow younger volunteers to help out. (Nearer age to patient = better interaction, to learn to cherish their lives)
- Can have partnership with similar organization/foundation
- Include “Discussion Forums” for commenting and feedbacks to increase interactivity between viewers and organization
To further improvise the website:
- Add different languages panels on top for selection to translate the content of the webpage.
- Shift webpage toward the center of the site. / expand it to fix to the whole of the window space
Youtube.
1. What kind of customer value does YouTube provide in the marketplace?
YouTube is a video sharing website on which users can upload and share videos.
Instead of having to download special softwares just to view videos, youtube allowed users to view them in an easier way such that videos could be viewed straight from the web as all the videos inside there were placed into a format whereby the flash player playing it can be found in any PC. Furthermore, you do not have to be a member of youtube just to view the posted videos.
2. How do businesses like YouTube alter the ways that organizations and customers interact?
Unlike several organizations, Youtube allows users to send link through friends and share their favourite video, this could lead to a community of users. People could also easily post them on social networking tools such as Facebook to share them, or even their own website to promote them. The users are the ones to decide which videos are worth their views.
3. What are the challenges facing YouTube in the future?
There are several major problems Youtube would be facing in the near future. Firstly, it is the tough problem about the copyright matter. Having many of the videos in Youtube copyrighted, they were forced to shut down, and this led to lesser videos stored in Youtube.
Secondly, it would be the competition between the same “line”. Metacafe has the same function as youtube, despite having lower quality for their videos, Youtube still faces stiff and tough competition. Clips are analysed before being posted up on the website. Also duplicates are rejected so you wont find two of the same videos.
Literature Review
Article 1: Old Media’s Decline, New Media’s Ascent
January 29th, 2009 | by Adam Ostrow
http://mashable.com/2009/01/29/stats-old-media-decline/
Article 2: New Media pwned Old Media
December 14th, 2007 | by Mark ‘Rizzn’ Hopkins
http://mashable.com/2007/12/14/analysis-new-media-pwned-old-media/
Review:
Article 1 talks about having the large declining percentage of number of users using old media and of course, the percentage of users using new media ascenting profusely in that sense.
If we tries to recall, in the Year 2008, if we were asked “what was the most widely-used form of media ?” , many would definitely guessed Internet news sites, blogs, or social networks. In fact, Network TV news (NBC, CBS, ABC) is still used by the highest percentage of adult Internet users, with local newspapers and local TV news occupying the 2nd and 3rd positions, respectively, in a recently released survey .
However, while old media was still the most “in” technology that people would choose to subscribe to, things changed. New media overtook as the media consumption habits changed quickly. That said, some forms of new media are performing much better than others. For example:
- Blogs are now used by 24% of Internet users, up from 13% in 2006
- Social networks are now used by 26% of Internet users, up from 17% in 2006
- Videocasts are now used by 11% of Internet users, up from 6% in 2006
Slower growers include:
- RSS feeds: growing from 5 to 7 percent
- Podcasts: growing from 5 to 7 percent
- Business news sites: flat at 8 percent
This article also given a full chart to show that several mediums of old media are shrinking faster than the rest, having local TV news taking the lead:
Image courtesy of http://www.emarketer.com/Article.aspx?R=1006892
Basically, the different rate those media usage are increasing are based on different level of focus individually; more prioritized ones are of course increasing in a faster rate compared to the rest.
Article.2 involves an interesting discussion on the Mashable comment discussion boards New Media and citizen journalism as a response to a particularly ill-informed analysis by David Hazinski of the Atlanta Journal-Constitution. It is concluded that New Media takeover is inevitable, even though Old Media has its own useful points.
Several voices weighed in on the conversation. As Chad W.Smith noted:
“…Most, if not all, of those same laws apply to the New Media. What the [Old Media] needs to remember is that the [Old Media] was once the [New Media]. I mean, most of the major newspapers in this country were started by one person who felt they needed to get information to the public. They were written, edited, and published by some guy in his basement – er um, stable or whatever. If Ben Franklin was a young man today – he’d be a blogger. Probably writing several blogs under fake names. pourRick1776 @ Blogspot . com / DewGudlttrs07 @ WordPress (WordPress) . com – etc.”
In conclusion,
Both articles are talking about the “war” between the Old and New media.Whether or not Old or New media are important and whether or not the users would choose either one. To my opinion, no matter which one of the both the users decided to choose in the end, they are still the latest technology that brought too much convenience to our daily lives. As people get busier day by day, more efficient and impressive products are invented to serves to the purpose of letting us work more effectively.
portfolio.
![[qyuvKr53br0e53u4tGlDok3to1_400.png]](http://3.bp.blogspot.com/_sEH49tuyH-w/Sq9GAs5DlSI/AAAAAAAABlw/Ri3mGH2nTyc/s1600/qyuvKr53br0e53u4tGlDok3to1_400.png)
brief introduction
khor yi ling.
aka kyiling,
the second yiling in the class, shorter one.
temasek polytechnic ; interactive media informatics year 1.
was a tampinesian & griffithian way back in the past.
on planet Earth on the 10th of August, 17 years ago.
I’m a Leo who’s into stars, red, music and fun.
Kpop and Taiwanese artistes are loved.
Photography is cool *snap*
& who says shopping’s a sin! (:
stay tune for more updates!
